Advertising. The Modern Worlds most dangerous predator to the human race.
This persuasive literary form has led to the fall of many, and does what any good predator needs to do; prey on the weak, the needy, the susceptible.
Advertising has evolved substantially over the years and has advanced to one of the greatest accomplishments; becoming its own camouflage. The people no longer even notice when they are being eaten alive they are surround by advertising so much of the time, implementing itself in every aspect of daily life.